Industry News

Join Atlanta Apartment Association as we celebrate Apartment Onsite Teams Day on August 12, 2020! Join us in recognition of our apartment onsite teams, Wednesday, August 12 for Apartment Onsite Teams Day. We will be celebrating the vital rental housing professionals who have kept our rental... Continue Reading

Where will you be September 5-7? If your answer is not "Savannah for the GAA Annual Meeting" you are going to be missing out! With our best speaker lineup EVER (see it at www.gaameeting.com), this year's GAA Conference is truly the can't miss event of the year. Our industry's best will be... Continue Reading

Content that Converts: the Key to Generating Leads For Your Property Author: Cyndi Oaxaca When writing content for their property, a lot of real estate professionals are eager to write about all the great luxuries their complex can provide. Our suggestion to these people? Slow down. While this... Continue Reading

Senior Living: How Today’s Senior Living Residents Have Changed Author: Cyndi Oaxaca Upon hearing the phrase “senior living,” visions of walkers, oxygen tubes, and bed pans come to mind. Senior living is the broad term used to encompass everything from independent living... Continue Reading

Senior Living: 7. Welcome to the New Urbanism Neighborhood Author: Amy Johnson The baby boomer generation, born between 1946 and 1964, is growing up. Some are empty nesters, some are retiring, and some 78 million are ready for a new kind of living. As they adjust to a new lifestyle centered... Continue Reading

Digital Marketing Trends to Keep an Eye On Author: Ashley Tyndall In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site.... Continue Reading

Balancing Corporate Branding with Community Character By Ashley Tyndall With the move to digital for properties, the renting process, from research to retention, has all moved online. As a result, property managers need to be able to do their jobs online, which requires a certain amount of... Continue Reading

Targeting Residents with SEO + PPC By Jon Simpson In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may... Continue Reading

The Future of Apartment Websites By Jon Simpson In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success. However, it is difficult to convince them what the form and functionality of that website should be. While most... Continue Reading

ATLANTA (Oct. 17, 2016) — The Atlanta Apartment Association’s (AAA) 29th Annual Food-A-Thon raised enough food items and money this year to provide 7.87 million meals to hungry families in metro Atlanta and north Georgia through its partnership with the Atlanta Community Food Bank.... Continue Reading

Buckhead apartments first in area to offer VR floorplan tours Virtual tours mark start of pre-leasing at Hanover East Paces BY FRANK REDDY OCT 10, 2016, 3:03P An assistant manager with Hanover East Paces says the 375 soon-to-open luxury apartments in Buckhead have got something unique for... Continue Reading

By Christine Bright Oct. 3, 2016 “Budgets were originally designed as control mechanisms. As such, they are traps …” ― Stephen Bungay, “The Art of Action: How Leaders Close the Gaps between Plans, Actions and Results” Budgets are effective tools if implemented... Continue Reading