Capture, Connect, Convert: Social Media Skills for Multifamily Pros

Social media is one of the most powerful tools renters use to discover, evaluate, and connect with multifamily communities, and it often serves as a renter’s first impression of a property. This interactive one-hour virtual training is designed to help property management and leasing teams understand the importance of investing time and effort into social media and how to use it confidently in a way that feels simple, authentic, and realistic for their day-to-day responsibilities.

During the session, we’ll break down how platforms like Instagram, Facebook, and TikTok influence renter decisions and walk through how to create engaging, on-brand content that highlights your community, amenities, apartments, and resident lifestyle—without feeling overwhelming or time-consuming. The training focuses on practical tips, real examples, and best practices teams can immediately apply.

Learning Objectives

By the end of this session, participants will be able to:

• Understand how today’s renters use social media during their apartment search
• Identify which social media platforms matter most for multifamily communities
• Create simple, engaging content that supports leasing, branding, and community culture
• Follow best practices for posting, engagement, and maintaining a professional online presence
• Recognize and avoid common social media mistakes that can impact reputation or compliance

Your instructors: Noelle McGivern and Taylor Alford

Noelle McGivern is a Regional Marketing Director with five years of experience in multifamily real estate and brand development. A results-driven marketer, she specializes in managing diverse portfolios and leading integrated marketing strategies across digital, social, and traditional channels—with a strong focus on social media strategy for lease-ups and new developments. Noelle has led marketing initiatives across key Southeast markets, including Atlanta, Charlotte, Birmingham, and Jacksonville. Her experience spans high-end lease-ups, stabilized luxury communities, student housing, senior living, and build-to-rent communities, giving her a deep understanding of renter behavior, regional trends, and competitive positioning. With a background rooted in branding, design, and storytelling, paired with a data-driven approach to performance optimization, Noelle develops marketing strategies that drive visibility, engagement, and sustained lease-up momentum.

Taylor Alford is the Director of Corporate Marketing at Gallery Residential, where she leads corporate brand strategy, communications, and integrated marketing initiatives that support business growth and strengthen the company’s market presence. With a background spanning corporate marketing, brand development, executive communications, digital strategy, and content marketing, she has built a reputation for connecting business objectives with marketing that delivers measurable impact.
Throughout her career, Taylor has partnered with executive leadership to elevate brand visibility, support organizational growth, and create marketing strategies that engage clients, associates, and industry partners alike. Her experience includes leading corporate communications, thought leadership, social media strategy, event marketing, and cross-functional initiatives that drive both brand awareness and business performance.
A passionate advocate for innovation in marketing, Taylor enjoys exploring how technology, storytelling, and data can work together to create stronger customer experiences and more effective organizations. She is especially interested in helping teams build scalable marketing programs that adapt to the evolving needs of the multifamily industry.