Capture, Connect, Convert: Social Media Skills for Multifamily Pros

Social media is one of the most powerful tools renters use to discover, evaluate, and connect with multifamily communities, and it often serves as a renter’s first impression of a property. This interactive one-hour virtual training is designed to help property management and leasing teams understand the importance of investing time and effort into social media and how to use it confidently in a way that feels simple, authentic, and realistic for their day-to-day responsibilities.

During the session, we’ll break down how platforms like Instagram, Facebook, and TikTok influence renter decisions and walk through how to create engaging, on-brand content that highlights your community, amenities, apartments, and resident lifestyle—without feeling overwhelming or time-consuming. The training focuses on practical tips, real examples, and best practices teams can immediately apply.

Learning Objectives

By the end of this session, participants will be able to:

• Understand how today’s renters use social media during their apartment search
• Identify which social media platforms matter most for multifamily communities
• Create simple, engaging content that supports leasing, branding, and community culture
• Follow best practices for posting, engagement, and maintaining a professional online presence
• Recognize and avoid common social media mistakes that can impact reputation or compliance

Your instructors: Ashley Cowart and Noelle McGivern

Ashley is a marketing professional with a strong background in social media management, content creation, and property management. She is the Resident Strategy Manager at Gallery Residential, where she leads the company’s in-house social media efforts and assists onsite teams with social media strategies and content. She holds a degree from the University of Tennessee in Communication Studies with a concentration in Public Relations and Advertising. With experience spanning both strategic marketing and on-site property operations, Ashley brings a comprehensive, results-driven approach to social media, helping multifamily teams strengthen brand presence, engage renters, and support leasing efforts.

Noelle McGivern is a Regional Marketing Director with five years of experience in multifamily real estate and brand development. A results-driven marketer, she specializes in managing diverse portfolios and leading integrated marketing strategies across digital, social, and traditional channels—with a strong focus on social media strategy for lease-ups and new developments. Noelle has led marketing initiatives across key Southeast markets, including Atlanta, Charlotte, Birmingham, and Jacksonville. Her experience spans high-end lease-ups, stabilized luxury communities, student housing, senior living, and build-to-rent communities, giving her a deep understanding of renter behavior, regional trends, and competitive positioning. With a background rooted in branding, design, and storytelling, paired with a data-driven approach to performance optimization, Noelle develops marketing strategies that drive visibility, engagement, and sustained lease-up momentum.