Accessibility as a Brand Advantage: How Inclusive Design Impacts Marketing Success
Accessibility isn’t just a compliance requirement; it’s a powerful brand differentiator. Today’s renters expect leasing offices, websites, social content, and in-person experiences to be designed for everyone, regardless of ability, age, or device. This session explores how accessibility in marketing and communication helps property managers boost reputation, improve digital performance, and create a welcoming environment that aligns with DEI values and Fair Housing expectations.
Participants will learn practical tools for making marketing materials more accessible, including alt text, captioning, readable layouts, and accessible tours, as well as how accessibility supports stronger resident relationships and amplifies brand trust.
Key Learning Objectives:
1.) Understand why accessibility matters for branding
2.) Learn practical accessibility tools for marketing
3.) Recognize the barriers in leasing & communication
4.) Connect accessibility to the resident experience
Speaker Liz Newkirk
Elizabeth (Liz) Newkirk (she/her) is the Director of Brand Management at Loebsack & Brownlee, PLLC, located in Charlotte, NC. Originally from Atlanta, GA, Liz has a background in digital marketing and analytics and is the co-author and co-founder of DEI strategies, awards, and scholarships throughout North Carolina.
Liz attended Johnson C. Smith University in Charlotte, NC, where she majored in Business with a specialization in Marketing. She holds several certifications, including Organizational Culture and Diversity and Legal Environment, from Arizona State University and has an Equal Employment Opportunity Certification from the Equal Employment Opportunity Commission (EEOC). As Manager of Digital Media with Loebsack & Brownlee, she’s managed multiple projects such as the Lecture in Law & Humanities Series at Clemson University that brings attention and awareness to social injustice and disparities to marginalized communities, and the LB Against DV Campaign which has raised over $10,000 to break the silence and stop violence across the Carolinas’ and Georgia.
A well-regarded global speaker, Liz has held leadership roles, such as being the first Woman of Color to ever serve as GCAA (Greater Charlotte Apartment Association) President of the Suppliers Council and the First Woman of Color to serve as Chair of the State Suppliers Council. In 2024, she served as Secretary of the GCAA Board of Directors, and currently serves on the 2026, GCAA Board of Directors and Education Foundation Board of Directors Chair for the GCAA.
Pricing & Info
Member Price | $50 per person
Non-Member Price | $75 per person
1 CEC | credit towards NAAEI Credentials (CAPS, CAM, CALP)
* CEC credit only offered for live attendance.
Want to send a group? Register 3 or more attendees and get 20% off each seat!
*Dates are subject to change
By registering, you agree to our cancellation policy.
Payment required with registration.
Sponsored by:
For more information:
Georgia Wilson, Education Coordinator
CALL: (770) 670-4871
EMAIL: gwilson@atl-apt.org
Can't make it that day?
Paid registrants who can't attend get exclusive access to the recorded version.
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