Business of Belonging - and PIE!


Wednesday, September 30, 2026
10:00 AM - 11:30 AM (EDT)

Atlanta Apartment Association Professional Development Center


8601 Dunwoody Place Suite 324 Sandy Springs, GA 30350

The Business of Belonging explores how innovation isn't just about technology—it's about creating meaningful human connections. In this session, Anita Lamb, CEO & Co-Founder of Esco Eats, shares how a single product evolved into an experience brand by combining technology, entrepreneurship, and community engagement. Participants will explore the PIE framework - Purpose, Impact, and Experiences - for building a brand that fosters connection, creates memorable experiences, and develops partnerships that drive business growth and community impact. Whether you're a founder, business leader, owner, operator, or supplier, you'll leave with actionable ideas for using purpose and technology to build stronger communities and more resilient businesses.

Registration includes a treat! 

Pricing & Info 

Member Price | $105 per person 

Non-Member Price | $165 per person 

1 CEC | credit towards NAAEI Credentials (CAPS, CAM, CALP) 

Want to send a group? Register 3 or more attendees and get more than 20% off each seat!

*Dates are subject to change 

Payment required with registration. 

Your registration for this AAA event constitutes acceptance of the organization’s appropriate conduct guidelines, cancellation, and use of image policies.

Consent for Use of Image  
Registration and attendance at, or participation in, AAA events and other activities constitutes an agreement by the registrant to AAA’s use and distribution (now and in the future) of the registrant or attendee’s image in photographs, videos, and electronic reproductions of such events and activities.

For More Information:

Georgia Wilson

Georgia Wilson

Education Coordinator, Atlanta Apartment Association

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(770)670-4871