2026 Trade Show Exhibitor Best Practices
Learn how to make your exhibiting experience the BEST possible!
Get Ready to Rock the Exhibit Floor!
We’ll walk you through:
- Show rules & logistics (no surprises!)
- Pro tips to boost traffic, engagement, and follow-up success
- How to leverage marketing tools—from app visibility to social promotion
- And how to bring the full Awesome 80’s vibe to your booth and team!
About Russ Webb, CAE
Russ Webb, CAE, is a mainstay of the multifamily industry who brings a wealth of knowledge and experience, having served as the Vice President of the Atlanta Apartment Association for two decades before serving as the Executive Director of the Bay Area Apartment Association.
Russ has seen it all managing Apartment Association Trade Show's for nearly 30 years, and his expertise will help you elevate your booth and experience into the stratosphere. He has spoken all over the country on all things mobile tech, customer service ninjutsu, leadership, emotional intelligence, and building the perfect team.
He loves Disney, M&M's, great beer, and helping organizations reach their full potential.
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