Communications RFP

Your Questions ... Our Answers

Questions and Answers

  • Who generates the content for the magazine?
    AAA Staff provides department updates, Director’s message, Volunteer Corner, and Legal Corner. Publisher/contracted writers create 2-3 feature articles.
  • Is there a specific editorial style for the articles, e.g., news reporting (interview and research), features (in-depth on select topics), or industry columns and opinion pieces?
    Industry news that can be in the format of interview or features on select topics.
  • Any company sponsor where that publisher does not receive revenue that are required to be placed in either the directory or magazine?
    AAA event ads such as Trade Show, Golf Tournament, Food-A-Thon, etc.
  • What is the first issue of the magazine and directory the new publisher would start with?
    Habitat: Q1 2022. Q1 2021 was sent out on January 7, 2021. Directory: Q3 2022. 2021 Directory will be sent September 3.
  • Is the trade show featured in one of the magazines?
    Yes, typically a Q2 feature.
  • What content should be included in the bi-weekly status report and in what format should it be delivered?
    We would like to review statistics and trends on the sales process; learn about roadblocks or challenges your team is facing; and discuss everything we need to know to make the partnership as fruitful as possible for both parties.

Online Buyers Guide Questions
  • Should the Atlanta Apartment Association decide to host the Online Buyers Guide internally to your existing website and database, would it be hosted through AAA or another third-party platform?
  • If the Online Buyers Guide is to be hosted through a third-party platform, what vendor(s) is AAA considering for this service?
  • If the Online Buyers Guide is to be hosted through AAA, would AAA host it locally on your own server/hard drives, or remotely via the cloud?
  • If AAA decides to shift the Online Buyers Guide to an internal site, how will the publisher be given access to manage the data input, enhancements and categories?
    Should AAA decide to host the Online Buyers Guide through an internal system, it would be hosted via our existing database/website management system, Novi AMS. Novi is a cloud-based Association Management System, and the updating and maintenance of the site and Buyers Guide would be a function of AAA staff only.



  • Number of copies printed: 3,200 +/-
  • Number of copies mailed: 3,200 +/-
  • Current cover stock: 100# Gloss Cover - 4/4 + Flood UV on Outside Cover (Sheetfed)
  • Current interior paper weight: 70# Gloss Text - 4/4
  • Binding: Saddle stitched
  • Dimensions: 8-3/8 x 10-7/8 finished size


  • Number of copies printed: 3,500
  • Number of copies mailed: 3,000
  • Current cover stock: Cornwall
  • Current interior paper weight: 60# Glossy Standard 
  • Current number of die-cut tabs: 6 Mylar Die-Cut tabs
  • Binding: Perfect Bound
  • Dimensions: 8-3/8 x 10-7/8 finished size